Concentration Overview
The objective of the Marketing Concentration is to train students in the theories and methods necessary to conduct substantive research in areas including marketing strategy, consumer behavior, new product and service development, social media, digital marketing, and retailing. Strong emphasis is given to providing the students with the skills to contribute to extant knowledge in the marketing discipline as well as the flexibility to customize the program based on their interests and career goals.
Course Work
Five Required Foundation Courses (Common To All Ph.D. Concentrations)
- MGMT.7300聽Research Design Methods I
- ECON.7310听厂迟补迟颈蝉迟颈肠蝉
- ECON.7330 Econometrics I聽
- ECON.7300聽Microeconomic Theory
- MKTG.7970 Managerial Research Seminar聽
Two Required Advanced Research Design/Methods Courses
- MGMT.7330聽Research Design Methods II
- ECON.7340聽Econometrics II OR MIST.7370聽Multivariate Statistical Methods
Six Concentration Courses
- ENTR.7430聽Seminar in Innovation and New Product Development
- MKTG.7100 Seminar in Marketing Strategy
- MKTG.7200 Seminar in Consumer Behavior
- MKTG.7300 Seminar in Business-to-Business Marketing
- Two Approved Doctoral level electives
And complete all dissertation credits and requirements.
For more information on the Ph.D. program, please visit the聽Ph.D. in Business Administration听辫补驳别.
Concentration Coordinator
Mark Yi-Cheon Yim, Ph.D.Interim Concentration Coordinator
Associate Professor, Marketing, Entrepreneurship & Innovation
Email: YiCheon_Yim@uml.edu
Phone: 978-934-2909
